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Recent Press Release:

False Advertisement: Ethical or unethical usage of coffee beans?

News release about a popular coffee company usage of unethical coffee bean instead of farmer growth beans.

New Hampshire - November 14, 2019- recent story regarding unethical fair trade with our coffee beans. Instead of being purchased from farmers our supplies are coming from big name coffee suppliers. 

Fair trade is guarantee that the coffee is farm grown naturally, including a fair-trade price for farmers distributing the coffee.

A story was release about a popular coffee brand giving false advertisement of their coffee beans. Instead of using the farmer grown beans, the beans are being bought from companies with unethical practices.

We understand the frustration and confusion regarding this story being released. We are aware our investors, employees and customers are angry regarding our product being apart of fair trade.

This letter is to inform and acknowledge this story. We want to guarantee we are using fair-trade for our company. Unethical practices aren’t involved in our business. Will we give a media presentation informing all our recent sales with our distributor? Including nothing was proven in these allegations our company is working with unethical businesses.

This story is nothing but allegation and nothing is proven that our company is doing anything wrong. We want to provide the comfort we will work effortlessly to resolve this matter. Including ensuring our coffee is made through fair trade. We made a promise to everyone and we will make sure we keep this promise

The coffee is a trusted business which is in New Hampshire. We always provided our customers with excellent service and we want to continue to do that.

Kendra Strawbridge

Social Media Expert

Southern New Hampshire

Important statistics of the future for the coffee market (Jones,2019)



  Top coffee producers (Jones, 2018)










 Important fact the audience need to know about fair trade (Fair Trade Calgary, 2019)





The video below explains the importance of coffee trade and why we should all use it.

COMMENT SECTION:

Citations: 

Coffee. (2019). Retrieved November 23, 2019, from https://www.fairtradecalgary.com/coffee.html.

Conrad, B. (2015, April 22). Fair Trade: A Just World Starts with You | Benjamin Conard | TEDxSUNYGeneseo. Retrieved November 23, 2019, from https://www.youtube.com/watch?v=xT6TQSxlDOY.

Jones, L. (2018, April 13). Coffee: Who grows, drinks and pays the most? Retrieved November 23, 2019, from https://www.bbc.com/news/business-43742686.